As soon as I found out I was pregnant with my son, I immediately cleaned up my eating habits (started buying organic, added lots of protein, made sure to drink half my body weight in ounces of water) but it never even crossed my mind to look at what I was slathering ON my body and belly on a daily basis. I eventually heard through the grapevine that the acne regimen I was using was not recommended during pregnancy or nursing (which was confirmed by my doctor). I figured this was only the case because it was a harsh acne product… I never thought that my “natural” and “organic” shampoo/conditioner and makeup products from Target and Sephora could be “toxic”. Clearly, they wouldn’t be for sale if they weren’t safe, right?
To my horror, I learned (soon after the birth of my daughter) that I was blissfully unaware that companies could and were green-washing products with marketing buzz words like “gluten free,” “organic,” “botanical,” and “natural” that hold absolutely no meaning in the self regulated market of personal care products. Did you know that the U.S. hasn’t passed any major protective legislation banning harmful ingredients in personal care products since 1938 (despite the introduction of over 80K new ingredients since then)?! I quickly discovered that the majority of the products I had been using my entire life were full of yuck. And when I say yuck, I mean carcinogens, hormone disruptors, allergens and God knows what else.